The Read Manchester campaign was set up in 2016 by Manchester City Council, in partnership with the National Literacy Trust, with the aim of encouraging reading for pleasure across the city, for all ages and communities. It originated from colleagues in Education who felt that reading should be an activity that involved parents, carers and everyone in the city, and should also have the aim of improving the quality of life and mental wellbeing of people in the city.
The Read Manchester brand is an umbrella for existing reading activity in the city, and also generates new activity and partnerships. The brand also enables partners to badge their own activity. Libraries, Work and Skills, Education and Early Years all work closely together on the campaigns, and we are bringing Health into the partnership, working with health visitors to deliver the Bookstart message and develop a book ‘prescribing’ scheme.
Initiatives have included gifting books on the tram, creating a ‘Take 10’ campaign and supporting mental health by working with high schools to roll out the Shelf Help collection and train high school librarians.
Close partnerships have been forged with the Manchester Adult Education Service, Sure Start Children’s Centres, heads of literacy, colleges, universities and festivals, including the Manchester Children’s Book Festival and the Manchester Literature Festival. Read Manchester was the Learning Programme Partner on last year’s hugely successful Bee in the City public art trail. We hope to continue the growth of the campaign and develop further partnerships in 2019.